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The New York Times · Opinion · August 2026

Make AI actually pay off.

Author of Chief Impact Officer Board Director & Advisory Forbes Contributor Former lululemon CIO

I spent eight years as lululemon’s Global CIO. Seventy percent of companies now use AI. Eighty percent report no productivity gains. That gap is the whole story, and it is not a technology problem.

By the numbers

$2B → $10B+
Revenue growth at lululemon
8 Years
Global transformation led
4 Continents
Global teams built
20+
Years in technology leadership
Julie Averill delivering a keynote at Ignite Worldwide

Recent talks and interviews.

Primary Keynote

What’s Left to Lead: Rewiring the Leader’s Role as AI Advances

The keynote that came out of the New York Times essay. Most companies have mistaken an announcement for a strategy, and the bill is arriving as cut jobs, stalled pilots, and people who no longer trust the tools. Drawing on 30 years scaling lululemon, Nordstrom, and REI, Julie names what went wrong and what the leader’s job becomes once the technology takes the rest. Three pillars: Safety Before Scale, Influence Over Authority, Culture as Competitive Infrastructure.

Julie doesn't do corporate platitudes. Her talks blend hard-won lessons from scaling billion-dollar transformations with the kind of honesty you don't usually hear from the stage — about failure, about being underestimated, about the masks we wear and what it costs us to wear them.

She's not a retired executive on the speaker circuit. She's actively advising boards and leadership teams, which means the insights are current, the examples are real, and the bullshit detector is finely calibrated.

  • What’s Left to Lead: Why most AI transformations stall before they scale
  • Building Organizations That Grow Without Breaking: What hypergrowth exposes
  • What the Board Is Not Being Told: A sitting director’s view
  • Leadership Cannot Be Automated: For women’s leadership programs
See the Keynote Inquire about booking →
Now Available
Chief Impact Officer book cover

Chief Impact Officer

Real transformation comes from human, not just artificial, intelligence

A deeply personal leadership memoir woven with the unvarnished business reality of transforming a global company. Julie shares how being a gay woman in technology shaped the way she led — and why authenticity became her greatest competitive advantage.

While scaling lululemon from $2B to $10B, she discovered that the hardest parts of transformation had nothing to do with systems or code. They were about trust, identity, and unlearning long-standing habits of self-editing and silence.

"Julie has written the book that leaders at every level need right now. Her candor about what transformation actually looks like — the stumbles alongside the wins — makes this an essential read for the AI era."

— Bret Arsenault, Foreword Author · Former CISO, Microsoft

"In Julie's story, I saw my own: the power that came when I finally brought my full self into the room. Her book makes clear that even in the age of AI, high performance and trust only emerge when leaders stop hiding and start leading from their whole selves."

— Kathryn Henry, Independent Director, lululemon · Author, A Dime to Say I Love You

Tools for leaders.

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Julie Averill
"My mom was an upholsterer and a seamstress. I think of gold thread as the beauty that connects our stories, the craftsmanship that holds transformation together."

Julie Averill spent nearly three decades proving that culture isn't soft. It's the infrastructure that determines whether transformation succeeds or fails. She served eight years as Global CIO and EVP at lululemon during its period of rapid growth from $2B to over $10B in revenue, building world-class teams across four continents.

Today, through Gold Thread LLC, she advises boards, CEOs, and founders at the critical intersection of technology, strategy, and organizational readiness — the space where most transformations stall. She is the author of Chief Impact Officer, a New York Times guest essayist, and a regular contributor to TIME and Forbes.

Forbes CIO Next 50 NRF Foundation Honoree 2024 CIO Dive CTO of the Year 2019
Full Bio

Chief Impact Officer

The book is out.

Available now wherever books are sold. Order your copy from your preferred retailer.

Let's Work Together

Bring clarity to your next event.

Whether you need a keynote that challenges your leadership team's assumptions about AI, a podcast appearance or panel discussion, or an advisor who's navigated what you're navigating — Julie is available for select speaking engagements and advisory relationships.