Advisory & Board

Scaling is where most companies hit the wall.

It's rarely a strategy problem. It's that the company underneath never got built to carry the growth.

Six places I've actually done it.

01

Scaling Through Hypergrowth

The leadership and operating-model work that lets a company survive its own growth. I lived it scaling lululemon from $2B to $10B. The patterns repeat.

02

The Executive Team

Org design, role clarity, and how decisions actually get made at the top. Psychological safety before scale. Influence over authority. Culture as competitive infrastructure. The work I wrote a book about.

03

The Operating Model

Strategy is the easy part. I help you build the structure, the rhythms, and the decision rights that turn it into results.

04

Global Expansion That Compounds

Standing up real capability in new markets, not outsourcing. I built lululemon's India hub with nearly 50% women engineers and retention 35 points above the industry.

05

AI Strategy for Operators

Not pilots. Not slideware. The hard questions about where AI changes the work, who owns the decision, and what your team has to learn before the tech lands.

06

Board & CEO Advisory

I sit on three boards, and I've been the executive in the room briefing them. I know what good looks like from both sides of the table.

Not a framework consultant.

I don't show up with a deck of best practices and a junior team. I show up as a peer to your leadership, with the scars of having run it myself, and I tell you what I see. If it's working, I say so. If it isn't, I say that too.

Engagements run from board advisory and quarterly strategy work to embedded support through a specific inflection point. When the work needs more hands, I bring senior leaders I've worked with for years, not a junior bench.

A point of view, not a menu.

Direct feedback, including the parts that are hard to hear. Pattern recognition from someone who has run the work at scale, not just studied it.

And a steady reminder that good judgment runs on context, not instructions. True of your team. True of how I work with you.

Let's talk about what you need.

Whether you're planning a conference keynote, a leadership offsite, a board session, or need strategic guidance on transformation — I'd love to hear from you. I read every message personally.

Speaking Engagements

Keynotes, panel discussions, and fireside chats. Each engagement is tailored to your audience and challenges. Select dates available in 2026.

Advisory & Board Work

Scaling, global expansion, operating-model and leadership work, board advisory, and AI strategy. Taking on select new engagements this year.

Response Time

I'll get back to you within 24–48 hours.

Send Julie a Message

Tell me what you're working on — the more context, the better.

Message received.

Thank you for reaching out. I'll be in touch within 24–48 hours.